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    Embark on a Seamless & Engaging Journey Towards Your Fitness & Wellness Goals – An App for Australia’s Leading Women’s Activewear Brand That Also Empowers Women & Focuses on Sustainability

    Honoring
    Our Industry Achievements

    Industry

    Health and Fitness

    Overview

    Lorna Jane is a global brand with businesses based in countries across the world – Australia, New Zealand, China, Singapore and USA. Lorna Jane is a female founded company. Designed by women, for women, and committed to delivering the best women’s activewear, Lorna Jane activewear has been engineered with over 30 years of innovation and extensive fit and fabrication testing. Lorna Jane is also conscious of its impact on the planet and is committed to its journey of improvement, and actively working towards a circular solution for fashion in Australia, with the Design Philosophy of “Buy Better, Not More”, thereby reducing waste. It has championed increasingly sustainable and responsible practices and production processes, including use of eco-friendly materials, partnering with organizations that promote sustainability, and taking used activewear off people’s hands when they are done with it.

    Lorna Jane is more than just an activewear brand; it is a movement that empowers women to embrace Active Living as a way of life. Lorna Jane wants to be there with its customers every step of the way. It wants women to feel confident and motivated to be active, whether it’s going for a run, practising yoga, hitting the gym, or simply incorporating movement into their daily routine.

    With the Lorna Jane App, it provides women with the Activewear and inspiration they need to make Active Living a part of their everyday life.

    Users of this app experience unparalleled usability. The app is designed to make their fitness and wellness journey seamless and engaging. Its comprehensive features ensure they stay motivated and on track every step of the way. The app’s intuitive interface ensures that even first-time users can navigate effortlessly.

    Users can easily customize their workout schedule, select meal plans tailored to their dietary needs, and create personalized shopping lists. They stay motivated with real-time tracking of progress, and by setting achievable goals. They can send SOS alerts with a single tap, and share their journey on social media effortlessly. They can access a wealth of information with the comprehensive Q&A section and educational articles, keeping them informed and inspired. They receive timely notifications about new workouts, meal plans, and exclusive offers, ensuring they never miss an update. With a focus on user-friendly design and practical features, the app makes it easier than ever to stay on track and achieve wellness goals.

    Key Features

    • Challenges: Participate in exciting challenges, earn points, and track your progress towards rewards. Special offer codes are revealed upon unlocking rewards.
    • Track Your Progress: Apart from earning points for completing challenges, and thereby unlocking exclusive offers and discounts, track your progress and see how close you are to your next reward.
    • Plan Weekly: Customize your workout schedule, reorder sessions, and receive reminders to stay active. Choose from a variety of workouts and plan your week for optimal results.
    • Weekly Nutrition Plans: Tailor meal plans according to your dietary preferences, create shopping lists, and ensure you’re eating right. Select food options based on intolerances and organize your weekly meals with ease.
    • Progress Checker: Log measurements, set goals, and compare before-and-after photos. Track your weight changes and visualize your progress with percentage bars.

    Challenges

    • A significant challenge was to create an integrated Rewards feature that dynamically allocated points based on progress in workout and completion of challenges.
    • We needed to develop a feature for a dynamic nutrition plan that customized meal suggestions based on user preferences, dietary restrictions, and progress towards fitness goals. This feature had to be seamlessly integrated with the app's existing workout and progress tracking systems.
    • We needed to create real-time Social features that allowed users to interact with friends, share progress, and trigger SOS alerts in emergencies. The feature had to ensure user safety while maintaining high performance and reliability.

    Solution

    • We successfully implemented the integrated Rewards feature in the app, dynamically allocating points based on progress in workout and challenge completion. This feature links the completion of challenges with earning of Rewards and task completion through regular workouts, effectively meeting the client's requirements.
    • We successfully implemented the feature for a dynamic nutrition plan that customizes meal suggestions based on user preferences, dietary restrictions, and progress in fitness. This feature is seamlessly integrated with the app's workout and progress tracking systems, ensuring a holistic approach to user health and wellness.
    • We successfully developed real-time Social features that enable users to interact with friends, share progress, and trigger SOS alerts during emergencies. This feature prioritizes user safety and is built with high performance and reliability, providing a robust social experience with the app.

    Transforming Ideas
    into Stunning Designs:
    From Wireframe to Wow!

    Design Tools

    • Adobe XD
    • Invision
    • Photoshop
    Lorna Wireframe

    3rd Party APIs/SDKs/Libraries

    • Firebase Crashlytics
    • Firebase Push Notification
    • JTAppleCalendar
    • Reachability
    • Google Maps